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Last Updated: May 25, 2024

This is the SlimFast cookie policy.

The company is located at 3500 Lacey Rd., Suite 1200, Downers Grove, Illinois, 60515, hereafter referred to as “SlimFast” or “we”. This cookie statement applies to the following website:









Cookies allow our websites to work effectively and make them user-friendly. Cookies are small pieces of information that your browser saves on your computer when you use our website. Cookies allow us to collect information about the use of our services and to improve and adjust them to our visitors’ wishes.


Cookies allow us to distinguish between the various web store visitors and handle your orders correctly. We also use cookies to understand, based on the data from your visit to our website, what you as a visitor are interested in. This allows us to optimize and improve the website.


As well as cookies, we use web beacons, tracking pixels and JavaScript. These are standard internet technologies that, together with cookies, ensure our web server can collect information about your visit to the website and use this information. When referring to “cookies”, we mean cookies plus other technologies.

We use cookies for different reasons, for example:

  • When you visit our website, you don’t receive, or have to enter, the same information again;
  • We can offer you special website functionalities such as the shopping cart;
  • We can measure how our website is used and how to improve it;
  • We can recognize which device you use when you’re visiting us;
  • We can show you advertisements and recommendations based on your interests;
  • We can register (or have registered) how often an advertisement is displayed, to better let the advertisements meet your needs and interests and prevent you constantly seeing the same advertisement.


We don’t have to request your permission to set up and read certain cookies known as “Strictly Necessary Cookies” or “Essential Cookies”. This applies to:

  • Cookies that allow you to communicate via the internet;
  • Cookies that are required for using the functionality of the website;

For analytical and marketing cookies we request your permission before we set them up and read them. We do this via the cookie statement in our website, where it states that you can accept or reject analytical and marketing cookies in the cookie preferences section. If you don’t accept the analytical and marketing cookies then you can state this by toggling off the relevant category in the cookie statement and making a choice. You can always withdraw your choice by adjusting your cookie preference in ‘My cookie preferences’ below.

We use Google Tag Manager to tag specific content within our web store. This helps us determine which cookies we can place and which content we can store. As we’ve explained above, we must ask your permission for some cookies, and not others.



These make it easier for you to browse our website. We use strictly necessary cookies which ensure that you can add items to your shopping cart and that they are still there during your next visit to our website. We also use a cookie that ensures that when you’re logged in and leave the website, you’re still logged when you return. Further, we use strictly necessary cookies which ensure that your language preferences are stored.


These cookies allow us, with the help of third parties, to measure the browsing behavior of visitors on our website, so that we can improve the customer experience and increase  convenience if needed. This means that we ensure that your experience of our website becomes increasingly better and the less important information is suppressed.

We use cookies from the following parties as outlined below:

Vendor Cookie Description
Shopify _s These cookies are associated with Shopify's analytics suite, and are used to track, report, and analyze on landing pages and/or in connection with checkout.
Google Analytics _gid These cookies are installed by Google Analytics, are used to store information on how visitors use a website, help in creating an analytics report of how the website is doing, and enable the functionality of Google Maps. These cookies are also used to limit the amount of data recorded by Google on high traffic volume websites.  The data is anonymous and includes the number visitors, the source where they have come from, and the pages visited.


Google Universal Analytics _ga This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.  By default it is set to expire after 2 years, although this is customizable by website owners.
Impact Radius _gd#############


This cookie contains no identifying information and is used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program.


Bazaarvoice BVBRANDSID These cookies allow internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain, and are necessary for the operation of the services that Bazaarvoice provides.




Segment Analytics _tld__ Segment Analytics.js generates a universally unique ID (UUID) for the viewer during the library’s initialization phase (First Party) and helps figure out a top-level domain for a user. These cookies help track visitor usage events, target marketing, and can also measure application performance and stability. These cookies support use, service performance, and functionality of websites.



These cookies allow us to measure the effect of our advertisements. This in turn allows us to effectively determine which advertisements and promotions appeal to you and which do not. These advertisements can also be viewed on third party websites.

We use cookies from the following parties as outlined below:

Vendor Cookie Description
Affectv pt This cookie count visits and traffic sources to measure and improve the site performance.


Flickr Localization Flickr sets this cookie to track usage of photo galleries embedded from Flickr.
Gator IO __na_u_112492544


These cookies are used to check cookie support and gauge how users visit and interact with the site.


Facebook _fbp This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers and allows the tracking of visitor activity.
_fbc The Meta Pixel is a snippet of JavaScript code that allows us to track visitor activity on our website.
Shopify _shopify_sa_p These cookies are associated with Shopify’s analytics suit concerning marketing and referrals.
Pinterest _pin_unauth These cookies are associated with Pinterest.  They are used to provide better visibility into the Pinterest traffic on our sites, track usage of services, and allow us to measure how advertisement effectiveness.
Criteo Criteo_write_test These cookies are used by Criteo to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. These cookies also count visits and traffic sources to measure and improve the site performance.
ImproveDigital umeh This domain is owned by Improve Digital, a company based in the Netherlands with offices in various EU locations. Improve Digital is itself majority owned by Swiss-based PubliGroupe. The company provides a technology platform to enable website owners to manage online third party advertising through their websites.


Yahoo A1 This domain is owned by Yahoo. The main business activity is: Search / Advertising.


Casale Media CMTS This domain is owned by Casale Media. The main business activity is: Advertising.
Krux Digital _kuid_ This domain is owned by Krux Digital, a US company providing a data management platform which enables real time profiling of visitor interests.


Klaviyo __kla_id This cookie allows Klaviyo to track events to help the CRM with marketing and targeting email campaigns. data-c-ts is a global online advertising technology network.


AppNexus Inc. uuid2 This domain is owned by AppNexus Inc. The company provides a range of online advertising technology and services.


Adobe Audience Manager dpm This domain is owned by Adobe Audience Manager. The main business activity is online profiling for targeted marketing, as well as visitor identification, ID synchronization, segmentation, modeling, and reporting.


Doubleclick IDE This domain is owned by Doubleclick (Google). Doubleclick is Google’s real time bidding advertising exchange.
Mediavine mv_tokens Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.


AdScale cct This domain is owned by Adscale, a German online advertising business.


Media Innovation Group id This domain is owned by Media Innovation Group, as US based digital marketing business. The main business focus is providing targeted online marketing services.


Neustar ab This domain is owned by Aggregate Knowledge, which has been acquired by Neustar Inc. Aggregate Knowledge provides a data management platform which enables real time targeting and consumer profiling functionality.


Spotxchange audience This domain is owned by spotxchange. The main business activity is: Video Advertising


StickyAds TV UID This domain is owned by StickyAdsTV, a French company providing online video advertising services.


Scorecard Research UID This domain is owned by ScorecardResearch (comScore). The main business activity is: Advertising. The cookies in this domain have lifespans of 2 years.


AdForm C This domain is owned by Adform. The main business activity is: Real time bidding for display advertising to targeted audiences.


Nielsen Tuuid_lu This domain is owned by Nielsen. The main business activity is: targeted advertising.
IPONWEB Tuuid_lu This domain is owned by IPONWEB and is used to provide a real time bidding platform for online advertising.


Blue Kai Bku This domain is owned by Blue Kai. The main business activity is: Advertising/Audience Targeting


Bing _uetsid These cookies are used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site and to help us engage with a user that has previously visited our website.


Wishpond Wishpond This domain is owned by Wishpond. The main business activity is: Marketing.
Live Intent _li_ss This domain is owned by The company provides a range of marketing and advertising services.


Samba TV Sambapxid Samba TV's pixel, a Trade Desk data partner of Smart TVs. This cookie is used to track the visitor across multiple devices including TV. This is done in order to re-target the visitor through multiple channels.


Sizmek U2 This domain is owned by Sizmek (formerly DG MediaMind). They provide multi-platform targeted advertising services.


YouTube CONSENT YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.


Amazon Ad-id This domain is owned by online retailer Amazon and is used as part of its affiliate marketing programme. In addition, these cookies are used to collect information on consumer behavior, which is sent to Alexa Analytics.


Google _gclxxxx These cookies are used for conversion tracking and to synchronize data for specific advertisements with third-party systems.




Visual IQ Tuuid Visual IQ is owned by Nielsen. The main business activity is: targeted advertising.
Semasio SEUNCY This domain is owned by Semasio, a German business specialising in profiling and behavioural targeting of consumers.


Outbrain Obuid This domain is owned by Outbrain, which describes itself as a content discovery platform.  It provides technology to help distribute content targeted to individuals’ interests.
Dataxu wfivefivec This domain is owned by Dataxu. The main business activity is: Advertising.


This domain is owned by Pubmatic. It operates an advertising exchange platform where online publishers can sell targeted advertising space to media buyers using real time bidding.
Searchanise Snize-recommendation This cookie tracks a user's interaction with products, so that the website can show relevant products.
TheTradeDesk Ttd_dom_ready The Trade Desk universal pixel is a tracking tag that contains JavaScript (JS). Conversion tracking tags can be created from a single universal pixel integration, using the platform UI or API.
TikTok _ttp This cookie measures and improves the performance of advertising campaigns and personalizes the user's experience (including ads) on TikTok.
Zeotap Zc Zeotap processes customer data. The purpose of this cookie is user identification.
Segment Analytics  



These cookies track visitor usage and events within the website and support use, service performance, and functionality of the website.




Roku matchgoogle These cookies are used to synchronize data for specific advertisements.
Microsoft _uetmsclkid This cookie is the Microsoft Click ID, which is used to improve the accuracy of conversion tracking.
_uetsid This cookie contains the session ID for a unique session on the site.
MUID This is a Microsoft cookie that contains a GUID assigned to your browser.


When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience.

You can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.).

Manage Consent Preferences

Strictly Necessary Cookies Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance / Analytical Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Click here for more information on cookies and the types of cookies we collect.

You can also personally remove or switch off our cookies. Discover how to remove or switch off cookies for different browsers below:


As described above, personal data is also processed when using certain cookies. In our privacy policy and terms and conditions you can find more information about how we proceed with your data.


We adjust our cookie statement when changes are made to our web store, or the rules regarding cookies. The date of the latest version of the cookie statement is stated at the top of this document.