Press Release 9.1.17
SlimFast Provides 150,000 Meals and Snacks to Help Hurricane Harvey Victims
75,000 nutritious meals and 75,000 100-calorie snacks are headed to the Houston area to support disaster relief efforts
PALM BEACH GARDENS Fla., Sept.1, 2017 /PRNewswire/ — With Hurricane Harvey leaving catastrophic damage to Southeast Texas and an estimated 30,000 people without homes, SlimFast swiftly organized a two-part 80,000 pound donation to aid in the disaster relief effort.
SlimFast announced today that it will be shipping ready-to-drink meal shakes and nutritious 100-calorie snacks. This first full truckload of product is destined for the Houston Food Bank, which will serve those hardest hit by Harvey in the Corpus Christi, Beaumont and Galveston areas.
Furthermore, SlimFast will also be donating a second full truckload, delivered with its partner retailers, Walmart and Sam’s Club. Those meals and snacks will soon be delivered to the American Red Cross in Houston.
“We wanted to do what we could to help the families devastated by the impact of the storm,” said CEO Chris Tisi. “We felt it was important to do our part, especially since this hits so close to home. Our private equity partners, Kainos Capital, are Texas based. And a few employees have family that have been devastated by this storm. What many people don’t realize is that SlimFast is also a complete meal. It has 20 grams of protein, 5 grams of fiber, and 24 vitamins and minerals. We hope that our donation will help provide much needed convenient nutrition.”
Today SlimFast sent more than 75,000 SlimFast® Original meal replacement ready-to-drink shakes and over 75,000 SlimFast® Advanced Nutrition various chips and cookie snacks. These donations are expected to arrive in the Houston area by early next week.
SlimFast produces diet products for weight management and health improvement. It offers a clinically-proven, easy plan with delicious protein shakes, smoothie mixes, supplement boosters, meal replacement bars and cookies, and 100-calorie snacks. The company also provides meal plans, online diet and weight-loss support through its social and web pages, with products available through retailers, as well as Amazon.com in the United States, Canada and United Kingdom.
The company was founded in 1977 and is based in Palm Beach Gardens, FL. SlimFast was formerly a subsidiary of The Unilever Group, and was acquired by Kainos Capital in July 2014. Since its new ownership, SlimFast has developed the Advanced Nutrition formula with 20g of protein and only 1g of sugar, as well as indulgent yet healthy 100-calorie snacks for a nutritionally balanced meal plan on-the-go that is as easy as 1-2-3. SlimFast has 50 clinical trials demonstrating proven weight loss and was awarded Chef’s Best® tasting shake for both the Original and Advanced ready-to-drink shakes in 2015.